Real Estate Marketing Tips

Learn what it takes to build a successful online marketing campaign and start leveraging the Internet's potential today.

Habits of Real Estate
Top Producers Examined

Real Estate Top Producers know what it takes to succeed in Real Estate, and most importantly understand that the business is always changing and what works for them today may not work tomorrow. On average Top Producers have been in the business for around 14 years and they work around 61 hours per week. Most of their business comes from working with sellers, and they rely heavily on referrals.

Now that you have a clear understanding of what a top producer is, we will closely examine the characteristics that helped these Top Producers get to where they are today.

Top Producers Value Their Customers

It is no secret that Top Producers rely heavily on the referral network they have built up over their years in the business. Their referral networks are vastly made up of satisfied buyers and sellers who continue to need real estate services and are in some cases are more than willing to tell their friends about the service they received.

The key to creating successful referral networks begins with Customer Satisfaction. In the "2005 Survey of Top Producers" published by the California Association of Realtors nearly three-quarters of the respondents reported their greatest strength in real estate was attributed to "Dedication to 100% Client Satisfaction". Many Top Producers understood this early on in their careers and made this one of their primary goals. There is an old saying that a happy customer will tell one or two of their friends, but an unhappy customer will tell ten.

A good way to ensure that your customers were satisfied with the level of service they received is with a follow-up survey. When you open up this channel of communication with your clients you may quickly discover areas in need of improvement that you didn't know existed. Also by following up with your customers you send the message to them that you're serious about 100% customer satisfaction, which can go a long way in building your referral network.

Top Producers Invest In Education

It goes without saying the more you educate yourself in Real Estate the better service you can provide your customers. Top Producers not only understand this but take the necessary action to improve their knowledge of Real Estate each and every year by investing their time and money into attending seminars and classes in their field.

Top Producers also understand that a complete knowledge of Real Estate alone is not enough and the most popular type of training for Top Producers dealt with efficiency and time management. Another popular course for Top Producers surrounded marketing, farming and business development.

Top Producers Utilize Technology

Technology is really just beginning to shape the future of Real Estate, and Top Producers seem to understand this better than their competition. Todays Top Producers utilize email, office web sites, personal web sites and devices such as Blackberries to stay connected with their existing clients and also reach out to new clients. In the "2005 Member Use of Technology Survey" published by the California Association of Realtors, Top Producers spent about 22 percent of their time marketing on the Internet. The Internet is growing in popularity for home buyers and sellers seeking information. According to the January 2006 Home Buyer & Seller Survey 77% of homebuyers use the Internet in their search, up from 74% in 2004 and 41% in 2001.

Top Producers Work Hard

Overall Top Producers continually out perform the competition because they're dedicated to their trade and strive to provide the best possible service to their customers. They have a strong work ethic, working regularly 60 to 80 hours a week. They understand the need to regularly market their services and to build a strong referral network based on past clients and friends.